Which rhetorical appeal is used to build trust by showing the writer's credibility?

• A. Pathos
• B. Logos
• C. Kairos
• D. Ethos

Answer: (D)

In rhetoric, credibility is what earns the audience’s trust, and that is Ethos. Ethos signals that the writer is trustworthy, knowledgeable, and fair, which makes readers more willing to accept the argument. You demonstrate Ethos by highlighting relevant experience or credentials, presenting information honestly, and showing respect for the audience’s perspective.

Pathos aims to move readers emotionally, logos relies on facts and logic, and kairos highlights the opportune moment or relevance. None of these center on establishing the writer’s credibility the way Ethos does, which is why Ethos is the best fit for building trust through the writer’s character and reliability.